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Coming Soon to the App Store

Perfect the
next shot.

A shooting lab in your pocket. HoopAxis turns a single iPhone into an AI shooting coach — real-time form analysis, make/miss tracking, and the consistency metrics that actually raise your percentage. Every rep analyzed on-device.

24 Biomechanics Checks
7 Shot Phases Tracked
3 Camera Modes
100% On-Device Analysis

Everything a Coach Sees. On Every Rep.

HoopAxis breaks down your shot the way a private trainer would — then measures the one thing that separates good shooters from great ones: consistency.

Shot Consistency screen naming arc height as the shakiest part of the shot, with a suggested drill and steadiness scores for rim entry and release angle

Consistency, Measured — Your Real Edge

Anyone can hit a great shot once. HoopAxis shows you how to hit it every time. Other apps report your best release angle — we report your repeatability: how tight your mechanics stay, rep after rep.

  • Release-angle variance (σ) tracked over time
  • Form-score repeatability, session to session
  • Pre-shot routine timing consistency
  • Watch your spread tighten as you groove your stroke
Shot review at the follow-through: pose skeleton drawn over the shooter, with issues listed below, such as stance too narrow at 88% of target and elbow flare at 151% of the limit

Pro-Level Shot Breakdown, Frame by Frame

24 biomechanics checks across all 7 phases of your shot — catch, pocket, load, set point, release, follow-through, landing. Elbow alignment, knee drive, release angle, follow-through, balance. The analysis a private coach charges $100/hour for — on every rep.

Free shows your top two fixes on every shot. Pro unlocks the full per-joint, per-phase breakdown.

Comparison of a missed and a made shot: release angle and height side by side, and the biggest differences, such as a flatter arc on the miss

Know Why You Miss Pro

You swear you did everything the same. The data shows what actually changed. In Side mode, HoopAxis contrasts your makes with your misses, ranks which part of your shot varies most, and spots when fatigue starts to drift your form late in a session — then turns each finding into a focused five-minute plan.

Coaching you can hear, hands-free A phone on a tripod speaks a form cue, hold your follow-through, shown with a voice waveform, after an earlier streak callout of three in a row. The shooter keeps shooting hands-free while a top-focus card names elbow in as the flaw costing the most. COACH HOLD YOUR FOLLOW-THROUGH 3 IN A ROW TOP FOCUS ELBOW IN COSTS YOU MOST

Real-Time Voice Coaching, Courtside

Spoken cues as you shoot, completely hands-free. Streak callouts, form corrections, and a periodic "top focus" that names the one flaw costing you the most. Talk back, too: say “pause session” to take a break, “resume session” to pick it back up, or “my stats” to hear how you’re doing, without walking over to the phone.

Standard voice pack included. Fight and Street voice packs are Pro.

Your data stays on your iPhone An iPhone with a shield on its screen labelled on-device analysis. A crossed-out cloud is labelled opt-in only, beside tags reading no ads, no tracking, no data sold. ON-DEVICE ANALYSIS CLOUD OPT-IN ONLY NO ADS NO TRACKING NO DATA SOLD

Private and On-Device

Every bit of analysis runs on your iPhone or iPad. You don’t need an account to train. Anything that leaves the device is your choice: usage data sharing (16 and over) is off until you turn it on, Pro cloud backup is a separate opt-in, and full session video is backed up only if you turn that on too. No ads, no tracking, no selling data.

Pose comparison of two shots: now a make with a 48° release and a score of 86, then a miss at 38° scoring 71. Side-by-side skeletons mark the joint that differs in red, with 81% pose similarity

Compare to the Pros — or Your Own Best Shot Pro

See the gap between your shot and a perfect one. A joint-by-joint pose overlay lines your form up against a reference — a pro, or your own best rep — at every phase, highlighting exactly where the angles diverge.

  • Side-by-side skeleton overlay, matched to scale
  • Per-joint deviation callouts at every phase
  • Compare against your past self to see progress
  • Shareable form profiles — coach sends, player loads

Free compares every session with your last one. Pro adds pro references, any past session, and any two shots side by side.

Train Smarter — Your Next Move, Every Day

Open the app and HoopAxis tells you the one thing to work on next, based on your own sessions — then gives you the drill for it. Around it: a daily plan, a drill library, multi-week training programs, and a Free Throw 25 practice round to test yourself.

  • A single, clear next step picked from your weakest area
  • Daily plan, streaks, levels, badges, and weekly challenges
  • Drills run inside a live session: the app picks a camera angle that can measure the drill, then tracks your goal on screen and by voice
  • Starter drills and programs included
  • Build your own drills and workouts, and the full adaptive program library, with Pro
Apple Watch mid-workout: 25 of 50 made, 50% field goal, a streak of 0, and 8:13 elapsed

On Your Wrist — Apple Watch Companion Coming soon

Leave the phone on the tripod. Your Apple Watch mirrors the live session — makes, attempts, FG%, and streak, right on your wrist — or runs a standalone shot counter with no phone in sight. Pause or resume the session from your wrist, double-tap to log a make, start a workout with Siri, and get a recap the moment you finish.

  • Live session mirror with pause and resume, or a counter that works completely phone-free
  • Double Tap and Siri shortcuts to log makes hands-free
  • Shot goals and an end-of-workout recap
  • Optional heart-rate tracking with Pro — see how your shooting holds up as your heart rate climbs
HoopAxis Train Today widget on a Home Screen An iPhone Home Screen with the HoopAxis Train Today widget showing 133 of 221 makes, 60% today, and a 1-day streak. 9:41 HoopAxis

Glanceable Widgets & Live Activity Coming soon

Keep your streak in view. Home and Lock Screen widgets show today’s makes, attempts, and accuracy at a glance, and a Live Activity keeps your running count on the Lock Screen and Dynamic Island while you shoot.

One Phone. Zero Setup Headaches.

No rig, no cables, no laptop. Prop up your phone and start getting coached in minutes.

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Prop the phone, pick a mode

Prop Up Your Phone

Set your iPhone on any tripod and pick the angle for what you’re working on: Front for alignment and elbow flare, Side for full form plus make/miss, or Scoreboard for attempts and a court shot map. Guided placement gets you framed in seconds, and one quick check finds the hoop and court for you to confirm.

02
New Player screen with photo, name, birthday, height, weight and shooting hand

Create Your Profile

Enter your dominant hand and measurements and you’re set. Each profile keeps its own baseline, stats, and progress, and units auto-match your region (imperial or metric). Free includes one player profile; Pro adds up to five, so the whole family can share one phone.

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Live analysis

Shoot. Get Instant Feedback.

Start shooting and watch the AI work in real time — pose skeleton, shot arc, release angle, and automatic make/miss on every attempt. Hands-free voice coaching calls out what to fix while you stay in your rhythm. Need a breather? Pause the session and the break doesn’t count against your time or stats.

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Session overview: 23 of 50 made in Side mode, best streak, release angle and quickness, with a note that most misses were short

Review, Learn, Improve

After your session, see the overview, step through every shot phase by phase, and check what changed in Insights. HoopAxis turns your weak spots into your next drill — and you can share session cards and clips with your coach (watermark-free with Pro).

Your Game. Your Way.

Whether you’re putting in solo reps, supporting your child’s development, or coaching a team, HoopAxis adapts to how you train.

A player gets feedback on every shot A pose skeleton releases a jump shot; the ball’s arc is traced into the rim and called a make. A readout shows a form score of 86, elbow in as the next fix, and a 7-day streak, while +25 XP pops above the shooter. ● LIVE · SIDE VIEW +25 XP MAKE ✓ FORM SCORE 86 FIX NEXT ELBOW IN DAY STREAK 7

Train Like a Pro. On Your Own Terms.

You don’t need a personal trainer to get elite-level feedback. HoopAxis is a shooting coach in your pocket — one that never misses a detail and never takes a day off.

Instant form feedback

Know exactly what to fix after every shot, not after the season.

Build real consistency

Watch your release variance tighten and your percentage climb, session after session.

Streaks, levels, and challenges

Personal-record callouts, XP, daily streaks, and weekly challenges keep the reps fun.

Pro form comparison Pro

See how your mechanics measure up against the best in the game — joint by joint.

Track from your wrist Coming soon

Count makes and misses on your Apple Watch — phone-free, hands-free, with shot goals built in.

A parent and child look at results together Two pose skeletons, a parent and a shorter child, lean in over one phone. A zoomed card from its screen shows this week’s accuracy at 62%, up 8 points, on a rising trend line. A lock badge notes the video stays on the phone. THIS WEEK 62% ▲ 8 PTS STAYS ON PHONE

Support Their Growth. See Their Progress.

You want the best for your child’s development, but you can’t always be on court. HoopAxis gives you visibility into their practice, tracks their improvement, and keeps every rep private.

Private by design

Analysis runs on the device and no account is needed to train. Nothing is uploaded or shared unless you opt in. Your kid’s training stays yours.

Clear progress reports

Visual dashboards show accuracy trends, form improvements, and areas to focus on.

Up to five player profiles Pro

A separate profile for each child, each with its own stats and baseline — plus optional cloud backup so a lost phone never means lost progress.

Shareable highlight clips

Share session cards and clips with coaches or family — watermark-free with Pro.

A coach reviews the roster A coach’s pose skeleton holds a tablet. A zoomed roster from its screen lists four athletes with accuracy trends; one trending down is flagged as needing a look, and a form-shooting drill is marked as assigned. TEAM ROSTER 28D #3#11 #23#5 64%58% 38%51% ! NEEDS A LOOK · #23 ✓ DRILL ASSIGNED

Data-Driven Coaching. Player-Centered Development.

Supplement your expertise with objective biomechanical data. HoopAxis quantifies what your eye catches and reveals what it might miss. With HoopAxis Team, every athlete on your roster gets Pro analysis on their profile — and you get the tools to run the whole group.

Objective form scoring

24 biomechanics checks scored consistently, session after session.

Consistency baselines

Per-player variance metrics reveal trends, regressions, and breakthroughs the eye can’t quantify.

Court zone accuracy maps

See where each player excels and struggles, with shooting percentages by zone.

Assign, review, give feedback Team

Assign drills, targets and programs, review each athlete’s sessions and progress, and send feedback with preset phrases and star grades.

Add a Second Phone. Or a Whole Team.

HoopAxis scales from a solo workout to two-angle capture and a coach running an entire practice — without giving up the on-device analysis at its core.

Two iPhones, one breakdown Top-down court diagram: one iPhone films the shooter from the front and another from the side, linked on a shared clock. Their views fuse into one combined breakdown with a 3D arc, arc height, entry angle, and each form check taken from the angle that sees it best. FRONT SIDE SHARED CLOCK ONE BREAKDOWN ARC HEIGHT 14.2 FT ENTRY ANGLE 45°

Two-Angle Capture — Front and Side at Once Pro

Have a spare iPhone? Set one in Front and one in Side and capture both at the same time. HoopAxis pairs them over the local network on a shared clock and fuses the two views into one breakdown — taking each part of your form from whichever angle sees it best — while still calling makes and misses.

  • Two iPhones paired on a shared clock — no extra hardware
  • Front alignment and side arc graded together, per joint
  • Attempts matched across both phones automatically
  • True 3D arc — real arc height in feet and entry angle in degrees
Example Community leaderboard An example weekly Free Throw 25 leaderboard for the 16-and-under age group. Pseudonymous handles are ranked by free throws made out of 25, from 24 at the top down to 21, and your own entry sits 9th with 19 of 25. A note says only the number is shared. EXAMPLE LEADERBOARD FREE THROW 25 AGE GROUP · 16U WEEK MONTH SEASON 1 @swish_22 24/25 2 @softtouch 23/25 3 @cornerthree 22/25 4 @hightop 21/25 ··· 9 YOU · @late_release 19/25 ONLY THE NUMBER IS SHARED

Community Coming later

Planned for once enough players are active: ranked Free Throw 25 rounds with weekly, monthly, and season leaderboards by age group, under a pseudonymous handle. Only your numbers will be shared — never your video, photos, pose data, or shot history. Community will be free for eligible players aged 13 and up; players 13–17 will need a verified guardian’s consent. Until then, run a Free Throw 25 practice round anytime to test yourself. Practice rounds won’t count toward future leaderboards.

Team overview: 5 athletes, 100 shots and 5 sessions this week, 51% team accuracy, and a Needs Attention flag on a player whose accuracy dropped in the second half of a session

Team & Coaching Tools Team

For coaches, clubs, and academies: build a roster and assign drills, targets, and multi-week programs. A roster dashboard flags who’s improving, who’s stuck, and who needs a look; leave text feedback on a shot and review progress in the mobile coach workspace.

Free to Train. Pro to Go Deeper.

The complete shooting coach is free. Pro adds memory, depth, and 3D. Team gives a coach the whole roster.

Free

For every player. No account needed.

  • Real-time make/miss and form feedback in all three camera modes
  • Your top two form fixes on every shot
  • Full session history, basic stats, and a court shot map
  • Compare each session with your last one
  • Video Analysis of your own clips, imported or recorded in the app
  • Daily plan, starter drills and programs, streaks, and levels
  • Free Throw 25 practice rounds
  • Share cards and clips (with a HoopAxis watermark)

One player profile.

Team

For coaches, clubs, and academies.

  • Pro analysis for every rostered athlete
  • Roster dashboard with progress and attention flags
  • Assignments, programs, and shot-level feedback
  • Team leaderboards, tryout events, and mobile progress reports

Team availability and purchasing details will be announced after review. Ask about a pilot.

Pricing will be announced at launch. Want early access? Email us. Coach or club? Ask about a Team pilot.

Serious Technology. Serious Results.

Built on on-device computer vision and machine learning, engineered for real-time analysis right in your hand — no server round-trips, no waiting.

On-Device Machine Learning

All analysis runs on your iPhone or iPad — no uploads needed to train, and no data harvesting. Pro cloud backup is opt-in and saves your sessions, stats and shot photos. Full session video uploads only if you turn on video backup.

Computer Vision, Built for Basketball

Computer vision tracks your full-body pose while machine-learning models trained for basketball handle ball, rim, and make/miss detection — combined for reliable results outdoors and in the gym.

Real-Time Analysis

Live pose overlays, ball tracking, shot-arc rendering, and instant make/miss verdicts — all computed on the fly while you shoot, with no lag and no round-trip to a server.

Real-World Court Mapping

Perspective-corrected court coordinates map every shot to a real-world position. Supports High School (NFHS), NCAA, NBA/WNBA, and FIBA court standards.

On-Device Voice Coaching

Spoken cues and selectable assistant voices are generated right on the device, so voice coaching works even off the grid. Voice commands are recognized on the device too, so you can pause, resume, or hear your stats without touching the phone.

Native on iPhone & iPad

A native app for iPhone and iPad running iOS 26 or later, with a roomy split-view layout on iPad. Imperial or metric units auto-match your region. Apple Watch companion, widgets, and Live Activity are coming soon.

Ready to Raise Your Game?

HoopAxis is launching soon on iPhone and iPad. Whether you’re a player chasing consistency, a parent investing in your child’s development, or a coach seeking an edge, get in touch to be first in line for early access.